About Alex

"The task of building a truly creative society is not a game of solitaire. This game, we play as a team." Richard Florida - The Rise of the Creative Class

I've had the privilege of working with some amazingly talented people over the years. I cut my teeth in online marketing in 1996, when Ride Snowboards hired me to write the copy for their first website. I knew nothing about the web or online marketing at that point. Nobody did.

A few years later I helped form Groovetech.com, one of the real pioneers in streaming video online. We built an international community of DJs and music fans all tuning in to Groovetech to watch live streaming music sets from venues in Seattle, San Francisco, London, Rio, Detroit and NYC.

I've been all about the web ever since then.

For me, Good Chemistry is a lot more than simply the name of my company. It's a perspective shared between a whole lotta people.

I've never ceased to be amazed at the creativity that's possible when people work together and collaborate. The social web has opened up all kinds of new opportunities for creativity to flourish.

Ultimately, I formed Good Chemistry because I believe harnessing that creative energy makes good business sense. There's a lot of power in the collective conversations going on across the web these days. Developing ways to tap into that power is something every smart company should be thinking about.

I'd like to hear what you're thinking. Email me and let's get the conversation started.