Gladwell on why the underdog wins

[Alex]

Call it what you want: disruptive technology, the upset victory, an insurgency...Malcolm Gladwell deconstructs how a small upstart group with good strategy and commitment can beat out inertia, scale and ability in this ultra-insightful piece in The New Yorker: http://www.newyorker.com/reporting/2009/05/11/090511fa_fact_gladwell

Definitely worth reading if you're attempting to change the status quo...