Social marketing science.
The future of community
Some people speak of social media as if community never existed online before 2007. Bollocks. The human-powered web. Rubbish. It's always been human-powered, since day zero. If anything, it's a lot more robot powered now than ever before.
Ever since the first email exchange took place, we've been seeking community online. Sure, it was clunky and didn't have things called "tweets" two twelp it twavel across the tweb, but it was community fair and square.
So here we are in 2009 and the whole social, community-oriented aspect of the web has taken center stage. Well, so what? Why is this important? Hint: it's more than finding a way to monitize Facebook.
If you're reading this, you're a die hard friend of good chemistry, so I'm going to let you in on a little advanced notice: we'll be exploring this topic together with some of the biggest brains in the online "community" space in Seattle on September 23rd at 5pm, with one of the finest creative communities anywhere as our partner. I'm not going to say who that is just yet, but it's the best one I could've imagined.
Put on your thinking cap and start asking questions about why community matters and how the web is changing the way we interact. It's going to be awesome and I hope you can be there to make it awesomer. Or is that twawesome?
Ever since the first email exchange took place, we've been seeking community online. Sure, it was clunky and didn't have things called "tweets" two twelp it twavel across the tweb, but it was community fair and square.
So here we are in 2009 and the whole social, community-oriented aspect of the web has taken center stage. Well, so what? Why is this important? Hint: it's more than finding a way to monitize Facebook.
If you're reading this, you're a die hard friend of good chemistry, so I'm going to let you in on a little advanced notice: we'll be exploring this topic together with some of the biggest brains in the online "community" space in Seattle on September 23rd at 5pm, with one of the finest creative communities anywhere as our partner. I'm not going to say who that is just yet, but it's the best one I could've imagined.
Put on your thinking cap and start asking questions about why community matters and how the web is changing the way we interact. It's going to be awesome and I hope you can be there to make it awesomer. Or is that twawesome?
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